BUBBA SMART FISH SCALE | $130

The Bubba Smart Fishing Scale is the ultimate tool for serious anglers! With super accurate measurements, Bluetooth connectivity to track your catches, and a durable, rugged design, it's built to handle the toughest conditions. The easy-to-read display, ergonomic grip, and memory function make it a must-have for any fisherman looking to level up their game. Get ready to catch, weigh, and track like a pro when you subscribe for the May ELITE Box!

PHOOZY XP3 REALTREE MAKO | $50

Never worry about your phone overheating in the heat or the sun or, worse yet, sinking to the bottom of the river. With multiple attachment points and an internal stash pocket for your hunting license, credit cards and cash, you don't have to carry a bulky wallet or a thick plastic hard case on your phone and wonder where to put it all.

PHENIX FISHING PLIERS | $24

A must have for your tackle box, the Phinix Fishing Pliers give you that extra reach so toothy fish can be dehooked safely. The long and slender serrated jaws allow deep-reaching access and grip.

COSTA BOWLINE SILICONE RETAINER | $12

Never forget where your sunglasses are again with sunglass retainers from Costa Del Mar. Flexible and lightweight, these minimally designed retainers will ensure your frames stay exactly where you need them. 

BILL LEWIS SB57 Squarebill | $9

Built with super thin walls, the SB57 produces more action than most, but is reinforced for durability with its honeycomb wall construction and circuit board lip. It is ideal for fishing around rocks and wood. It also features a hybrid coffin circuit board lip that increases sensitivity and causes erratic deflections off cover to trigger intense reaction strikes.

BUCKEYE LURES G-MAN FINESSE SWIMBAIT JIG | $7

Features the perfect head design for fishing small swimbaits when you need to downsize your presentation.  Its round pill shape and flat sides provide a consistent rate-of-fall and a wider profile, which allows the Finesse Swimbait Jig to deliver a deadly presentation and mate seamlessly with a variety of soft-plastic trailers. 

BUCKEYE LURES J-WILL SWIMBAIT HEAD | $6

Designed in collaboration with B.A.S.S. Elite Series Pro Jason Williamson to create a unique open water swimbait fishing method. The Buckeye J-Will Swimbait Head boasts an extra sharp 5/0 or 4/0 Mustad Ultra Point Heavy Flipping Hook for unmatched strength.